June 2019 – Present
Automattic
Since 2019, I’ve been at Automattic, leading initiatives that bridge product management, design, and user experience to improve internal tools, onboarding programs, and customer support operations.
Currently, I design and manage scalable learning and performance management programs for Automattic’s Product Consultant division, ensuring new hires ramp up efficiently and teams continuously refine their expertise. I’ve also led end-to-end program design, conducting user research, defining requirements with stakeholders, architecting intuitive learning experiences, and collaborating with the Sensei LMS engineering team to develop and implement solutions. My work has streamlined onboarding and increased new hire productivity by 20%.
Previously, I served as a Trust & Safety Team Lead and Tooling Product Manager, where I designed and optimized internal content moderation tools used across Tumblr, WordPress.com, and Jetpack. I owned the design roadmap, led cross-functional collaboration with engineering, and delivered tooling improvements that increased moderation speed by 22%. I also created wireframes and mockups to guide development, ensuring solutions met both operational and user needs.
Before that, I was a Product Consultant, helping customers design and optimize websites with WordPress, WooCommerce, and Automattic integrations. I worked closely with engineering teams to provide feedback, advocate for user needs, and contribute to product improvements.
Across all of these roles, my focus has been on solving complex problems through thoughtful design, data-driven decision-making, and cross-functional collaboration—ensuring that products, processes, and tools are intuitive, effective, and scalable.
June 2011 – Present
Freelance Design
As a freelance designer, I’ve worked with clients across industries to create user-centered digital experiences, specializing in UX/UI design, WordPress development, and brand strategy. Examples include a local bike shop, the Colorado Department of Education, Denver Public Schools, and my open-source brewing project, Emperial Brewing. See my design work on the Designs page.
I’ve designed and built custom WordPress websites, translating client goals into intuitive, high-performing digital platforms. My work includes wireframing, prototyping, and optimizing site architecture to enhance usability and engagement.
Beyond web design, I’ve consulted on visual identity and brand strategy, ensuring cohesive, user-friendly experiences across touchpoints. My approach is data-driven and iterative, focusing on usability, and accessibility to deliver impactful design solutions.
November 2016 – May 2019
Colorado Department of Education
At the Colorado Department of Education, I redesigned a statewide certification program, transforming it into a competency-based online learning experience. I led user research, instructional design, and LMS interface improvements, ensuring alignment with state standards and enhancing accessibility.
I also designed and managed a learning management system, streamlining navigation and training resources for partner agencies. Using data-driven insights, I optimized platform usability and professional learning outcomes.
My focus was on scaling digital learning solutions, balancing technical constraints, stakeholder needs, and UX best practices to create intuitive, high-impact learning tools.
August 2011 – October 2016
Denver Public Schools
At Denver Public Schools, I designed and implemented scalable technology and learning solutions to improve accessibility, data tracking, and instructional design.
As a Special Education Team Lead, I developed standardized processes for data collection and instructional design, ensuring alignment across multiple campuses. I also led LMS training and adoption, improving usability for personalized and gamified learning experiences.
As a School Technology Specialist, I managed IT support operations, streamlined digital tools for educators, and designed custom WordPress-based school websites to enhance user experience.
Across both roles, my work focused on optimizing workflows, improving accessibility, and leveraging technology to enhance learning and operational efficiency.