Nice to meet you! I’m Nissa.
I love asking questions, and then doing the hard work of finding the answers—especially when it means I get to design something that solves a problem.
Design and empathy for users has been the cornerstone of my career, and the unifying aspect of every role I’ve had. I take a holistic approach to this work, creating products, systems, and processes to meet the needs of the people who interact with them by developing a deep understanding of why, and what people want from them.
At Automattic, I’ve designed and implemented learning and performance management programs, helping teams onboard more efficiently and improve their workflows. I’ve also led tooling and process improvements, working with engineering to develop moderation tools that increased efficiency across platforms like Tumblr and WordPress.com.
Before Automattic, I redesigned a statewide certification program at the Colorado Department of Education, and built digital solutions at Denver Public Schools.
Over the years I’ve designed apps for local businesses; onboarding and evaluation programs for customer support; tooling for Trust and Safety teams; and branding for businesses and organizations. I’ve also created online learning experiences for students with disabilities; presented on human-centered design, and gamification principles for educators; and designed a bunch of websites.
My work is all about problem-solving through thoughtful design, data-driven decisions, and cross-functional collaboration—making complex processes simpler, smarter, and more effective.

